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New
"Minimidimaxi" Internet portal a major boost to a fragmented and
under-promoted Canadian fashion industry
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Minimidimaxi
- The Canadian Fashion Stage offers database, news, B2B networking
and promotion to all segments of fashion industry in one vertical
portal - minimidimaxi.com
TORONTO,
December 10th 2000 - Canada's fragmented and under-promoted
fashion and apparel industry received a major boost today,
with the launch of the country's only Internet vortal (vertical
portal) designed to meet all its information and commercial
needs.
Minimidimaxi - The Canadian Fashion Stage unveiled a sophisticated
Internet marketplace providing all segments of the fashion
industry with affordable access to information, B2B networking
and promotion.
The launch follows a successful year-long operation of a test
site to gauge market acceptance. The site has already acquired
hundreds of members and much buzz inside the fashion community.
Minimidimaxi - The Canadian Fashion Stage integrates and showcases
all facets of the fashion industry: from designers to retailers,
from manufacturers to show producers, from models to stylists,
from fashion media to exporters.
"Our goal was simple, to fill a void," said Anita Wypych,
Chief Operating Officer of Minimidimaxi - Canadian Fashion
Stage. "My partner Marek Wlazlo and I believe this country
has the makings of a global fashion powerhouse. However, fragmentation
and the lack of confidence and promotion have held our industry
back. We're out to change that; to put Canada squarely where
it belongs - at the centre of the world fashion scene."
Minimidimaxi - The Canadian Fashion Stage will offer members
a host of useful services: database listings, news distribution,
B2B networking, custom search engines, Web design, event listings,
live industry news feeds, and more.
"We believe our timing is excellent. Canadians have never
been more fashion-conscious. Sears has repositioned Eatons
as an up-market fashion experience. Elle magazine has just
announced plans to launch an English- language edition in
Canada. And Montreal designer Pao Lim has just won the prestigious
Smirnoff International Young Fashion Designer of the Year
award in New York."
Wypych said Minimidimaxi was carefully conceived with an eye
on two major problems that have caused other Internet-based
companies to fail -- the lack of "stickiness" (or, the ability
to attract traffic to the site) and a shortfall in capitalization.
"Our past year's experience convinces us that we have a sound
and solid business plan. Minimidimaxi's ever-expanding range
of products and services will ensure consistent traffic from
both existing and new members. As well, the attractive pricing
of our services will allow us to grow revenues organically
without the necessity of going to the market."
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For further information:
Anita Wypych, Chief Operating Officer/Creative Director,
Minimidimaxi - Canadian Fashion Stage Ltd. (416) 599-9225,
or Alan Pryde, Pryde Communications (613) 729-2664 or (613)
293-4174
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