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Three years
after launching her first collection, Rebecca Ford brought Luscious to
soaring Québecois acclaim, winning the Marie Soleil Tougas Award for best
young designer/newcomer of the year for 2000. Since then, Luscious has
grown to be an urban mode-de-vie trendsetter, basking in its fluent ability
to translate multi-media thinking into comfortable and sexy clubwear.
Rebecca Ford elaborates. "We saw an opportunity to fill a niche. There
were no cool clothes for girls; everything was either baggy raver or too
tight for comfort. Luscious is designed for dancing in the underground
and electronic music scenes. We caught a wave." More like a tidal wave.
Luscious' first denim collection, "Big Beats", with its layered asymmetrics,
wide bottoms and white doubled stitching placed Luscious squarely on the
urban map, making as much headway into the club landscape as into fashion
circles.
The first
thing one notices when admiring a Luscious garment is that vintage styles
are made current, revitalized for a new generation. Denim has always been
a staple for Luscious, Fall 2001 being no exception. The Softkiss and
Softedge faded denim dresses dance with an off-the-shoulder ribbed plum
sweater, offering an original approach to elegant casual. The chlorophyll/camel
front-slit leather skirt shared the spotlight with a heavy-metal Buckle
skirt in delineating an ultra-feminine hipline. Musical intonations echo
throughout the collection, be it via the silver studding or the ribbed
wool. Here, focus is key.
But
what's the real secret to Luscious' success? Knowing what the market
needs, in this case, total hedonism portrayed in beautiful fabrics.
The skin is a sensual organ that, if it must be covered, must be clothed
in a material that at least acts as an intermediary between the skin
and this stimulating world of ours. From corduroy to Arabesque jersey
to two-tone grey cross-stitching with muted red finish, the fabrics
of Luscious Fall 2001 are to die for. Rebecca Ford offers additional
insight into her modus operandi. "Luscious is free to grow, we have
room to expand. We're opening a showroom in New York. By selling to
exclusive boutiques in major cosmopolitan centres, we can shift gears
while still maintaining control. When a company is designed with the
same forward thinking that its fashions are, a Canadian success story
is born.
Daniel Cox
Fashion Reporter
Minimidimaxi
LTD. - The Canadian Fashion Stage |
Rebecca Ford & Daniel Cox |
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