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The "wolves
hockey league" staged a locker room scene with a confident and blithe
attitude. Wearable, simple designs are stamped with felt transfer icons
of ice cream cones, league style stencil lettering and WHL league tops.
The collection targets a young and active demographic who even in the
winter wear jersey, sleeveless tops, or minis with stencilling underneath
heavy winter gear.
It's a great idea to incorporate Canadian hockey as a backdrop to their
collection. This trend is catching on, and perhaps wolves fever was also
the influence behind a photo spread in the April 2001 issue of Flare magazine,
where Canadian designs were styled with a hockey rink as a background.
What has been evident in the past couple of years is that fashion aimed
at the younger crowd is increasingly taking cues from sports: soccer,
Formula One. It’s high time that hockey join this select group.
Brett Blankstein
Fashion Reporter
Minimidimaxi
LTD. - The Canadian Fashion Stage
Copyright ©2001 MINIMIDIMAXI LTD.
All Rights Reserved
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