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Designer-entrepreneur
Evik Asatoorian elaborates. "I wanted to bring back the accent pieces
of the 70's and 80's. The look that made the Fonz cool. Leather used to
be a culture." And who better than Rudsak to show us how it can be
done in the 21st century, blending it with a military look and the label's
signature attention to texture.
For men,
the half-length jackets with angular military cuts are available in a
plethora of colours, including chocolate, grey and camel. The three-quarter
grey and charcoal coats with stitched leather strapping running down the
sleeves gives a tough, masculine edge to the collection. For women, the
smoky steel-blue aviators with inside fur lining and vandalized seams
have the same grit but with feminine cuts. "It's all about the recognizable
look. You walk into a room full of suits wearing a cool leather jacket.
'Who is this guy?'"
A burgeoning
accessory division (all in leather, of course) is keeping the company
busy and was featured on the runway. The slouch bag is a big hit this
season. A leather furniture division is slated for 2003. It seems that
the only limits Rudsak can encounter would have to be self-imposed. "Who
is this guy?" Evik Asatoorian, entrepreneur.
Daniel
Cox
Fashion
Editor
Minimidimaxi
LTD. - The Canadian Fashion Stage
Copyright ©2002 MINIMIDIMAXI LTD.
All Rights Reserved
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