Labels are
finally paying attention to the fact that solid design will get them
nowhere if it isn't coupled with good marketing. Keith
Kalinowski of the Ministère des Rélations Internationales is with the
Quebec Delegation to Chicago, an organization that has helped 60 Quebec
men's and women's lines penetrate the American Midwest. "The
United States buys labels like Rudsak and Hilary Radley because they
have the total image it takes." Here, total image does not
mean personal image, nor does it mean producing everything for all tastes.
Their unwavering vision in their chosen specialties is their ticket
to ride.
Fashion
writer David Livingstone has a revealing take on the topic. "The
boldness shown by some of our Canadian designers is indicative of their
ambition to get out of a small market." Canadian
fashion is developing a sharper voice, developing being the key word.
Our beloved designers are taking advantage of the dynamism produced
in a formative period of growth. They know the sky's the limit. I propose
that we all adopt this optimism.
Daniel
Cox
Fashion
Editor
Minimidimaxi
LTD. - The Canadian Fashion Stage
Related
Article: DIRECTIONAL ANALYSIS
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