Quick Reflex,
a Toronto-based outfit, was by far the sportiest of the bunch, showing
off form-fitting activewear with a Formula One aesthetic.A tight closed-neck
red top with black leatherette elbow patches and white trim is a piece
that says it all for Quick Reflex. On a more wintry note, Horst makes
you wonder if you even knew what cozy meant with their luscious matching
pull-up sweater/scarf ensembles. Leather will be in full force this
coming season. Expect Montreal designers and manufacturers to score
big in this aspect once again.
Nothing
is more attractive than confidence. And nothing says confidence more
than a company whose marketing brilliance is a product of a genuine
belief in the value and importance of its product. Maybe it's the promotional
software box that Throat Threads Apparel made available at the show.
The system requirements are, and I quote "Open Minded and Progressive
Retailers." A designer such as Throat Threads would have to be on the
cutting edge themselves to fuse turn-of-the-century blue-collar Brittania
with easy-access deejay functionality; all in various shades of cream.
Not bad for a tie designer. Russ Fearon, President of Throat Threads,
by representing California-based Superba and forming a partnership with
its founder, maverick Mervyn Mandelbaum, is poised to dress the Canadian
landscape by employing demographic-specific strategy.
Other prestigious
labels showing at the Mode Homme trade show were Kenneth Cole, Baumler,
Dale of Norway, Domenic Bellissimo, Double XX, Schott NYC, Mexx, Wilke
Rodriguez, DKNY and many others.
Have a
great season.
Daniel
Cox
Minimidimaxi LTD.
Canadian Fashion Stage
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