MONTREAL FASHION WEEK DAZZLES FOR ITS FIRST
FALL SEASON
Canadian fashion has acquired another professional voice.
"It's
got legs!"
screamed a local headline. It was full steam ahead for Montreal Fashion
Week, as one of the world's most stylish cities was treated to an outstanding
showcase of Canadian fashion from March 4-8, 2002. More than 25 Quebec
designers flaunted their Fall/Winter 2002-03 collections in a Fashion
Week that has grown dynamically focused in only its' second edition.
The fall season is traditionally rich for Montreal, often seen as the
North American bridge to European fashion flair, and its' plumage now
has a forum worthy enough to act as key promoter and market intermediary.
Sponsored
by Mercedes-Benz Canada and moderately assisted by the Government of
Quebec, Montreal Fashion Week attracted an impressive amount of exposure,
from coverage both locally and abroad. Alan Herscovici, president of
the Montreal Fashion Network, is glad to see the local design community
edifying around Fashion Week. "The decision
to group together, making small compromises to put on a show when media
and buyers have their undivided attention, is proving to be profitable
for the designers." It is evident that different forces
in the Montreal fashion sector have combined to successfully meet the
challenge of a changing industry. And Montreal Fashion Week only promises
to get bigger and better.
All one
had to do was take a gander at what the designers had to offer this
season to sense that this expanded view comes not a minute too soon.
