DAMZELS IN THIS DRESS
Spring/Summer 2003

There is only one reason why Damzels dresses are popping up all over the silver screen, on rock stages and at the world's swankiest cocktail parties: a Damzels dress is the coolest thing to be seen in.

Toronto designers-to-the-hip Kelly Freeman and Rory Lindo premiered their spring/summer 2003 candy before rabid fans at Toronto Fashion Week. The warmer season really puts these little dresses in their element, though the label has isolated their market perfectly year-round. The show opened with some great sinuous-striped confetti print crepe dresses in red, black and white, criss-crossing in all the right places (if you know what we mean). The super-soft rayon knits in crimson and indigo solids have a raw, irreverent bias cut that slashes its sexy way across the fluidly draping forms.

When the harlequin lace dresses in peach and periwinkle are styled and layered with a touch of punk, the Damzels score a gothic subversion on '20's style while retaining all the elegance of the era. A new meaning to the term 'retro'!

There is virtually something for everyone in this collection (save for the big burly man), and this is somewhat of an oxymoron for a niche label. Perhaps in getting so well acquainted with their market, Damzels in This Dress has realized it's a bit wider than they thought.

Daniel Cox
Fashion Editor
Marek Wlazlo
Photographer

RELATED ARTICLES: TORONTO FASHION WEEK SPRING/SUMMER 2003

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