FASHION, FUR, BEAUTY, EVENTS |
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| FASHION DESIGNERS COLLECTIONS FOR SPRING-SUMMER 2003 | |||||||||
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The
Toronto Fashion Incubator has had an illustrious history in helping
Canadian fashion designers develop both their creative talent and business
savvy. At TFI's 15th Anniversary event during Toronto Fashion Week, Minimidimaxi
caught up with Susan Langdon, TFI director for the past 9 years.
Langdon elaborates on the organization's relationship with the nation's future stylemakers. "Our mandate is to nurture and promote new designers. We offer them a three-year business plan while offering them a subsidized space in which to perfect their craft." The bar is set high for prospective candidates. "The criteria for acceptance is, above all, innovative talent, along with a strong ambition to succeed in business. The designers need to have the financial resources to both show and produce for the duration of their residency. The designers learn the ins and outs of branding a successful image to the buyer, the retailer and the fashion editor, ensuring consistent visibility through promotion and advertising. They have to have the right attitude. No ego. " One might
say it's the practical version of a master's degree. |
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Wolves is steadily gaining a foothold in the young urban markets that have a taste for the deceptively saccharine. Deceptive, because there are wolves under this sheep's clothing. Wolves' designer
Sabrina Albanese says of her partner Joyce Le, "There is a lot
of communication between us." No doubt, the TFI encourages exactly
that kind of productive partnership. |
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